October 20, 2009
What is saddest still is viewing the logo in color. The placement of the red triangle results in breaking the word Frigidaire into two separate words: Frigid and Ire. Given that these products are specifically marketed to moms, this messaging system is likely not going to appeal to anyone.
Not that I’m particularly invested in Frigidaire’s brand or anything, but yeah, poorly done. Seems like mid-century is as chic as ever right now, so the timing on this is odd as well. Also: FRIGID IRE.