Short, sharp overview of hype as it pertains to mass taste, mostly in the musical sphere. I like the tone here: quick and direct, without the blahsiness that usually haunts writing (and there’s not enough of it) on this subject. It’s depressing to think that something so powerful and personal (art/music) can be so totally sucked dry, but somehow just calling out the process and being aware of it kind of makes it feel less defeating. It’s there (hype), but it really is a silly game, when you think of it.

(As opposed to when you just get caught up and act on it without any real thought and intentionality, which I always find makes me feel like a total lemming / hollowed-out shell of a person. You know, like talking shit about something that’s totally in line with what I like but I can’t like it because people like me like it and I’m just way too special to be like anyone else so etc etc, downward spiral, THE VOID, etc, soul-crush ego-panic)

Also, these are products and we’re selling them, and that’s capitalism. But that doesn’t mean these products aren’t art. I digress.