“I think we all have to recognize the Marketing Personality as at least a partially-accurate description of who and how we are. It’s certainly drummed into self-employed people that we have to market ourselves as a commodity in competition with other commodities (in other words, people). The faddy changes of my adolescent hero, David Bowie, could be seen as endless product re-launches, vampiric re-vamps of a fading brand. I’ve certainly marketed myself cannily over the years, and may even be doing it right now.”