TRMW *

March 26, 2009

hipsterrunoff: This is how the modern music industry works. Unfortunately, there is no guarantee for monetization. All you can do is become ‘followable’ and possibly ‘respected’/’critically acclaimed’, but that does not mean you have earned the right to ‘deserve to get paid for it.’ I have mixed feelings about this guy (he seems like a douche / he seems fairly bright) but this image and this paragraph are kinda on the money. It gets into some of the same ambiguity and unquantifiable-ness I was talking about regarding music videos, the “meme” economy being a big part of why people are still making them at this point. We’re all just trying to hold people’s attention really, and hoping everything will flow from there. Then again, that’s pretty much what marketing has always been, right?

hipsterrunoff:

This is how the modern music industry works. Unfortunately, there is no guarantee for monetization. All you can do is become ‘followable’ and possibly ‘respected’/’critically acclaimed’, but that does not mean you have earned the right to ‘deserve to get paid for it.’

I have mixed feelings about this guy (he seems like a douche / he seems fairly bright) but this image and this paragraph are kinda on the money. It gets into some of the same ambiguity and unquantifiable-ness I was talking about regarding music videos, the “meme” economy being a big part of why people are still making them at this point. We’re all just trying to hold people’s attention really, and hoping everything will flow from there. Then again, that’s pretty much what marketing has always been, right?