Change the record →
Dan Stevens: Ah, yes … sanitised American nowhere towns and pretty young people wearing plaid. There’s a lot of it around at the moment. These ads are totally non-threatening and cool whilst appealing to a broad range of people…. But I’m bored of it now – it’s a visual and musical cliché. It seems to have taken over from vaguely harmless electronica as the ‘in’ sound of advertising.

